Many companies are running significant risks by ignoring the use of IP in today’s competitive environment. Competitors can hide their development behind IP fences; emerging markets can be identified by IP protection activity and there is the continued risk of being exposed to legal action. The Strategic Seminar offered concrete cost-effective IP optimizations from acknowledged experts on the best way of managing your IP and the performance of an R&D department. 

 

Seminar Schedule
 

08:00-09:00   
Registration
              
09:00-09:05   
Welcome addresses: Francisco de Sousa Webber (Chairman of the Executive Board, IRF) and Tim King (Independent Consultant, TJJ Ltd.)

09:05-09:35    
Intellectual property: A Changing World - Entertainment in Six Acts and One Epilogue : Manuel Desantes (Professor, Head of the Private International Law Department, University of Alicante, former Vice-President of the European Patent Office (EPO), UNESCO Chairholder Intellectual Property and associated rights)

09:35-10:05   
Setting Up a Corporate IP Department: Frank Cuypers (PricewaterhouseCoopers)

10:05-10:15   
Discussion and Questions to Experts  
           
10:15-10:45   
Promoting Innovation: Innovation management and IP audit: Desai Narasimhalu (Director, Institute of Innovation and Entrepreneurship, Singapore Management University)  

10:45-10:55   
Discussion and Questions to Experts              

10:55-11:15   
Coffee Break and face-to-face exchanges 
             
11:15-11:45  
Assessing patents to measure the effectiveness of R&D: Holger Ernst (Chair for Technology and Innovation Management, Otto Beisheim School of Management, Patentsight)   

11:45-11:55   
Discussion and Questions to Experts          
    
11:55-12:25   
Your Patents May Be Valuable but How Much Are They Worth?: Anthony Trippe (Director, IP Analytics, 3LP Advisors)

12:25-12:35   
Discussion and Questions to Experts
  
12:35-14:00   
Lunch Break             

14:00-15:45   
Best practices & Panel discussion
Gerald Landl (Head of IP & Standards, voestalpine) 
David Walsh (Information specialist for patent & chemistry, Pfizer) 
Pekka Sääskilahti (Senior Economist Legal and IP, Nokia Corporation)
Martin Bader (Managing Partner, BGW Management Advisory Group) 
Moderation: Tim King 

15:45-16:15   
Coffee Break and face-to-face exchanges

16:15-16:45   
Cost & Benefits of standards: Claudia Tapia (IPR Counsel, Research in Motion)

16:45-16:55   
Discussion and Questions to Experts

16:55-17:25   
Qualified IPR decision-making: Organization and visualization tools: Mogens Baltsen (Head of Patent Department, Danish Patent and Trademark Office)

17:25-17:35   
Discussion and Questions to Experts

17:35-18:00   
Synthesis & Perspectives: Martin Bader (Managing Partner, BGW Management Advisory Group)

19:30  
Welcome reception IRF Symposium/Vienna City Hall