Desai Narasimhalu
Promoting Innovation: Innovation management and IP audit
Director, Institute of Innovation and Entrepreneurship
Singapore Management University
Practice Professor, School of Information Systems
Singapore Management University
Abstract
Companies continue to maintain market leadership by generating a string of successful innovations. Many of these innovations use intellectual property as the building blocks for the products and services. Managing Intellectual Property is therefore an important function of Innovation Management. Intellectual Property Audit is the process by which one can determine whether an intellectual property is best licensed out,turned into a product or abandoned. The talk will discuss innovations, innovation management and intellectual property audit.